BeToken Democratizes Investment in Spanish Lifestyle Brands Through Tokenized Shares
Loyal customers of popular Spanish lifestyle brands like Mc Haus and Greencut can now transform their patronage into ownership stakes. Beself Brands' BeToken initiative—the country's first fully regulated tokenized share offering—enables investors to acquire shareholder rights, including voting and dividends, through a streamlined €100 minimum investment.
The ERC-3643-based tokens replicate traditional equity 1:1 while incorporating on-chain KYC/AML compliance. Registered under Spain's URSUS-3 Capital framework, the offering bypasses traditional IPO barriers without CNMV endorsement of issuance terms. Beself Brands leverages 15 years of e-commerce dominance to pioneer this hybrid model of community engagement and capital formation.